The benefits of entering business awards
Apr 19, 2013
By Clive Newton, Managing Director
Emanuel Whittaker is no stranger to winning awards and we have been recognised for our work in equality, construction, health and safety, improvement, quality, safety, skills, social responsibility and regeneration – to name but few.
We have recently been shortlisted for two Housing Excellence Awards 2013. These awards highlight and reward those who are leading the way in the social housing sector. The event has grown from strength to strength over the years, with ever-increasing audiences and a consistently high calibre of nominations – and this is their ten year anniversary.
We are celebrating 175 years of successful operation, making us one of the oldest established construction firms in the country. Our growth and success over the years, is due to our traditional values: respect, reliability, consistency, partnership, excellence and integrity; together with a continuation of 175 years of employing, training and retaining local skilled craftspeople and as a result, we have been shortlisted asContractor of the Year
To mark the anniversary, our staff have marked this significant milestone with ‘175 little acts of kindness’. The ‘175 little acts of kindness’ initiative was designed to thank the communities which have helped us remain in business for 175 years, and remind staff of the importance of being a contractor with a social conscience. As a result, we have been shortlisted for a Customer Service Award.
While it is great that our hard work is recognised by our peers and the wider community, we are always careful in the Awards we chose to enter. One reason being because award entries are very time consuming and can be expensive. It’s important to consider whether the time, effort and money is going to be worth it.
Business awards are organised by various trade, national and local organisations to recognise the achievements of your businesses, staff and partners. They can be a useful marketing tool – even if you don’t win, as even being shortlisted acts as an independent endorsement of your business.
If you do win, it often results in media coverage which could attract new business, or certainly reiterate to your customers why they work with you in the first place. Being an award winner also helps to retain and recruit the best staff.
One other benefit to entering an award, is that when completing the paperwork for an award, it helps us stop and review our strengths and weaknesses – and of course, winning is a great morale boost for us all.
We will find out next month if we have won either (or both) of our categories in this particular award. And in the case of awards, the old saying – ‘it’s not the winning; it’s the taking part that counts’ – is actually very true. Keep your fingers crossed for us!
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